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hello skinfood lovers,

We'd love to quickly take the time to explain to you all how proud we are as a skincare brand to be both completely cruelty-free and very vegan. 

we are certified a cruelty-free company by Cruelty Free International.

Butt Naked do not believe in animal testing for beauty, for fashion, or for sport. We are also passionate about helping our 4 legged fur babies, that's why we donate 5% of our profits to Melbourne based no-kill animal shelter Save-A-Dog-Scheme.

Butt Naked Body believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

cruelty-free cruelty-free

always cruelty-free

Butt Naked has been cruelty-free from the get-go because we strongly believe in there is no reason to text cosmetic or skincare products on animal in this day and age. Butt Naked was created with the notion of designing awesome in eco-friendly products in an compassionate way.

very vegan

With so many amazing plant-based and naturally derived ingredients readily available, going vegan was a no brainer, why bring animals into the mix? As a brand we want to ensure we do our bit to help prevent the exploitation of animals, and environmentally help decrease the use of fossil fuels and protect rainforests.

So that brings us here. We’re committed to actively sourcing high-quality alternatives to the animal ingredients found in other products and promise to only test our skincare on human butts.

Keep it real, keep it clean.

butt naked xoxo

100% cruelty freeSKINFOOD